Finding a sunny spot, for Boxplant.
Boxplant was a project set out to take Kickstarter by storm.
The challenge was to brand the flagship product, a plant called "Baby tears".
While in the box, it´s a self watering plant system, open it out to the world, now it´s your responsibility to help it grow.
The solution we made was to create an identity that could span from physical packaging to digital design.
Art-direction for Photography
The brand mark is a combination of the 2 initials as well as the round shapes of 2 leafs overlapping.
The stroke symbolising the box, is only used when the format´s frame is not providing the optic replacement of the stroke.
Gotham rounded have soft endings, wich where ideal for the soft andexclusive look we were looking after.
The colors was directly inspired
by the product itself.
The baby tears is carefully put into small glass containers and sealed afterwards with stickers.
Just like a real growing plant the pattern iscrawling and framing whichever format it meets.
The menu is moving and bringing the ui to life.
Scroll through the mixed feed of happy customers
from Twitter and Instagram.