Branding a fintech-bank from scratch.
Hufsy is a fintech start-up, helping out smaller teams with cross-border banking.
When Hufsy still only where the 2 co-founders they reached out asking for help with their branding.
At the time as a small start-up their aim was to raise capital from investors, to make an even better product.
We helped them by navigating and setting the course for their visual direction.
Visual Identity Design
After positioning Hufsy in the market and before designing, it was time for exploring and testing.
Slide to discover
We used Galano Grotesque for its
strict geometry and scalability
Used for headlines
Used for copy
Inspired by the visualization of borders being crossed and movement of value.
Before rolling out the complete website with users and login, we decided to create a classic landing-page with a mail sign-up in the bottom.