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Branding a fintech-bank from scratch.


DESCRIPTION


Hufsy is a fintech start-up, helping out smaller teams with cross-border banking.
When Hufsy still only where the 2 co-founders they reached out asking for help with their branding.

At the time as a small start-up their aim was to raise capital from investors, to make an even better product.
We helped them by navigating and setting the course for their visual direction.


DELIVERIES


Visual Identity Design
Motion
Illustration


CREDITS


Product design:
Svenn-Petter Maehle

PROCESS

After positioning Hufsy in the market and before designing, it was time for exploring and testing.


Slide to discover

TYPOGRAPHY

We used Galano Grotesque for its
strict geometry and scalability

 


 

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GALANO GROTESQUE BOLD

Used for headlines

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GALANO GROTESQUE REGULAR

Used for copy

LOGO

Inspired by the visualization of borders being crossed and movement of value.

 

 

hufsy final logo
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biz-card
logo
Outdoor-Mockup-Template
product
product-compressor

WEBSITE

Before rolling out the complete website with users and login, we decided to create a classic landing-page with a mail sign-up in the bottom.

MOBILE VERSION

 

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AFTERMATH

6 months after my work was done,
Hufsy received 2nd round of funding at 300k $

And ended up receiving 1.20M $ over a 3 year period
from investors such as North-East Venture.

Read the article on Nordic 9

Elsewhere.

 LINKEDIN          TWITTER          DRIBBBLE

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