Branding a fintech-bank from scratch.
DESCRIPTION
Hufsy is a fintech start-up, helping out smaller teams with cross-border banking.
When Hufsy still only where the 2 co-founders they reached out asking for help with their branding.
At the time as a small start-up their aim was to raise capital from investors, to make an even better product.
We helped them by navigating and setting the course for their visual direction.
DELIVERIES
Visual Identity Design
Motion
Illustration
CREDITS
Product design:
Svenn-Petter Maehle
PROCESS
After positioning Hufsy in the market and before designing, it was time for exploring and testing.
Slide to discover
TYPOGRAPHY
We used Galano Grotesque for its
strict geometry and scalability
GALANO GROTESQUE BOLD
Used for headlines
GALANO GROTESQUE REGULAR
Used for copy
LOGO
Inspired by the visualization of borders being crossed and movement of value.
WEBSITE
Before rolling out the complete website with users and login, we decided to create a classic landing-page with a mail sign-up in the bottom.
MOBILE VERSION
AFTERMATH
6 months after my work was done,
Hufsy received 2nd round of funding at 300k $
And ended up receiving 1.20M $ over a 3 year period
from investors such as North-East Venture.
Read the article on Nordic 9
Elsewhere.
